Writing

To be effective, marketing and communications collateral should be:

 

Clear   Don’t make people have to work to understand your message.

Creative   Creativity gets attention (but don’t forsake clarity).

Credible   Your message must resonate within your target market. 

Compelling   Your message should persuade recipients to act on it.

 

BMH applies these four tenets of good writing to everything we produce, backing them up with flexible client service and attention to deadlines.

 

Editing

Some clients find it faster and more cost-effective to supply content—they’re the owners, after all—and have us revise and polish it until it shines. Whether it’s a white paper written by an engineer, an emailer produced by your sales team, or a policy manual drafted by HR, we can rework and refine it until it’s at a level that meets your needs.

 

And if you have existing collateral that needs to be repurposed and refreshed, let us extend its shelf life by updating it with new content and, if necessary, redesigning it to make it current and relevant.  

 

Editorial Consulting

You have a draft case study that needs a second opinion. Or a news release that you’re unsure about—is the headline and lead as strong as it could be? Or you’ve been handed some advertorial along with a request for recommendations—how could it be improved? BMH can offer that fresh perspective and serve as that second set of eyes. We can consult with you in the first stages of development, or provide a last minute proofread—and spit and polish, if that’s what you need.

 

 

Service overview 

Here are some of the projects we do; see our work for samples. If you have something in mind that you don’t see listed here, please ask us about it.

 

ads / banners advertorial brochures business plans case studies catalogue copy corporate overviews / boilerplates direct mail editing executive bios

magazine ads news releases operational/policy manuals PowerPoint presentations radio spots speeches video scripts web content white papers